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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

New Research: 87% Of CX Professionals Cite Customer Feedback As Invaluable For Generating Revenue & ROI

New Research: 87% Of CX Professionals Cite Customer Feedback As Invaluable For Generating Revenue & ROI

New research from SurveyMonkey shows a dedicated effort to providing high-quality customer experiences (CX), with 89% of C-level executives heavily investing in CX. Eighty-seven percent of CX professionals also claimed that customer feedback holds more importance than ever, as these insights have been invaluable for improving their CXprograms during the COVID-19…
Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans Network. According to The Wall Street Journal, the company paid less than $500 million for the Zoom competitor to expand Verizon’s “unified immersion communication network.”
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