Leadspace For Ads Aims To Provide Persona-Level Targeting Solution

March 25, 2019
Written by Elise Schoening
Published in News Briefs

Source: Leadspace

Leadspace, a B2B customer data platform, released Leadspace for Advertising, a new solution designed to generate highly targeted digital ad campaigns that boost awareness and enhance digital advertising ROI.

Customers can use the Leadspace platform to create their ideal customer profile (ICP), as well as develop lookalike audiences with the help of third-party data and AI. They are then positioned to deliver personalized ads across digital channels to their target audience with Leadspace for Ads.

The solution aims to offer users access to a broad range of digital ad platforms through a partnership with LiveRamp. Customers can also advertise on social network sites, including LinkedIn and Facebook, and natively on Leadspace.

“For years, B2B marketers struggled to get real value out of their digital advertising spend,” said Leadspace CEO Doug Bewsher in a statement. “The lack of targeting at the persona level made most advertising ineffective. Leadspace for Ads changes this equation. B2B marketers can now use Leadspace’s Customer Data Platform to create custom audiences based on their target buyer personas, within target, surging accounts, leading to significant increase in the performance of their advertising campaigns.”