Content Marketing

Let’s Settle This: Should You Gate Marketing Content?

Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option.

May 27, 2022
Written by Jason Ball, Considered Content

Madison Logic Launches Integration With LinkedIn Ads Through Journey Acceleration Platform

Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release of ML’s Journey Acceleration platform and aims to increase account engagement and accelerate the sales cycle.

May 19, 2022
Written by Christina Cargulia

Beaconstac’s QR Code Generator Seeks To Improve Customer Experience

Beaconstac is an online platform for creating and managing QR codes. Beaconstac’s primary solution, the QR Code Generator, is built for modern businesses, enabling users to create physical-digital experiences to collect first-party data and drive engagement. Beaconstac’s free QR Code Generator allows users to create and modify custom QR Codes…

ON24 Announces New Innovations Across Its Entire Platform & HubSpot Integration

ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement, first-party data and personalization and ABM capabilities. Now sales and marketing teams can target individual buyers at specific companies with personalized messages and digital experiences. Additionally, ON24 engagement and conversation data is…

May 13, 2022
Written by Christina Cargulia

Top Quotes From Forrester’s B2B Summit

At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.

May 11, 2022
Published in Blog
Written by Kelly Lindenau & Klaudia Tirico

ON24 Adds Parmonic To Its Partner Network

Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform.

May 2, 2022
Written by Christina Cargulia

Seismic Introduces The Seismic Enablement Cloud To Empower GTM Teams

Seismic, a sales enablement platform, released the Seismic Enablement Cloud, a unified platform designed to provide customer-facing teams with the right skills, content, tools and insights to effectively engage customers and drive growth.

May 2, 2022
Written by Kelly Lindenau