Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.

One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well…

Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the sessions already harvested.  

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements.

If there’s one great unifier in the world, it’s food. And every savvier marketer has incorporated some form of meal vouchers into their marketing efforts, whether it’s incentivizing event attendance or thanking a client for a meeting. But an open space in the meal-based marketing space is the weekend — and what better way to kick off a new program than coinciding with NFL Sundays?

It seems like a contradiction to tell a room full of B2B marketers to think like a B2C marketer, but FullSurge’s Mitch Duckler had the intel to back up his claims. Duckler dedicated his closing keynote at the B2B Sales & Marketing Exchange to explain the direct correlation between brand differentiation and key business metrics.

It’s the most wonderful time of the year — for marketers, that is. Demand Gen Report is shipping up to Boston next week with more than 800 sales and marketing practitioners in tow for the annual B2B Sales & Marketing Exchange (#B2BSMX). Taking place from Aug. 8-10, #B2BSMX is bringing together B2B’s finest for three days filled with workshops, case studies, track sessions, networking opportunities, keynotes and more.

The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After reviewing more than 100 submissions, the Demand Gen Report team is excited to bring you the 26 B2B innovators who have been leading the charge in creative revenue generation. Now it’s up to you to choose who will be crowned as…

B2B buyers’ appetite for digital commerce often exceeds their ability to make successful purchases online, meaning they’re more likely to experience purchase regret. Customers’ embrace of virtual buying has come at the expense of productive decision-making and deal quality. New research from Gartner revealed that marketing leaders must reconceive their digital experiences and sales enablement practices to help virtual buying groups reach better outcomes.