Guides

As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape.

Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the next customer. This year, personalization and customization will become the norm, according to many marketing automation experts we spoke to for this 2015 Outlook Guide.

CMOs are under pressure to show a return on their investments even as the marketing automation industry continues to grow at breakneck speed. How can marketers keep pace with the latest technology when they are already struggling to meet their lead generation quotas?

Consultants can bridge this gap by helping B2B marketers understand this fast-moving space and develop the right mix of technology, people and processes to drive ROI.

The Salesforce.com Dreamforce Cloud Expo will open next week in San Francisco with more than 350 companies showcasing over 1,000 solutions designed for use with the Salesforce platform. If your company is looking for solutions to strengthen its sales and marketing operations, the Cloud Expo is the place to be.

With so many choices, however, it can be tough to decide where to start. That's why Demand Gen Report has created its exclusive All Star Apps Guide – a profile of top solution providers at this year's Dreamforce Cloud Expo. Each profile includes a product or service description, a rundown of key features, reviews and vendor contact information.

Today’s marketers need to focus on adding value and delivering unique insights — it’s all about supporting the buyer’s decision-making process. A recent DemandGen Report survey found that 75% of business executives would encourage solution providers creating content to “curb the sales messages” and focus more the business. Check out the QuickStart Guide to Creating Killer Content, an easy read that highlights market research, a use case study and insight into key terms and metrics to track to optimize content marketing success. The Guide also features interactive tools, resource and recommended reading.