CMO Council Study Shines Light On New Business Challenges For 2009
Every now and then a statistic enters the marketing lexicon and it seems to come up everywhere. Example: The average tenure of a CMO is 24 months. I guarantee you that no other tenure for any other executive position was so well-known and so often quoted. Get ready for another number to achieve power point overload: 47.3% of all marketers don’t know they’re customer retention rates, profitability or lifetime value.
- Written by John Gaffney, Senior Analyst
- Category: Demanding Views
- Hits: 3131
The second annual Markies Awards were handed out in Las Vegas this week, recognizing innovative and visionary marketers in the field of demand generation. The awards were presented to winners in nine categories at Eloqua Experience ’08, with specific nods to ground-breaking campaigns and programs for sales and marketing effectiveness, lead scoring, lead management and campaign management.