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Demanding Views

Digital Dialogue: The New Frontier For Nurturing Leads

By Dave Green, CEO, PipeAlign

Lots of companies use email, web links, and registration for content to generate demand and nurture leads. The problem is that most companies use such these campaigns once. They engage in a monologue instead of a learning exchange. But what about a continuously running automated “dialogue” with customers and prospects? Enter Digital Dialogue, an emerging and powerful new approach to lead nurturing.

3 Critical Steps To Sustain The Pace Of Integrated Lead Gen Campaigns

When it comes to lead generation, it’s applicable to revisit the old Post Office motto: “The mail must go through.” But in order to make sure this happens, three things are critically important. B2B marketers must consider these when integrating their email marketing into lead generation activities. In a tight economic climate, no sales leads can be allowed to go fallow, even hot leads can grow cool, and now more than ever, you must be able to prove the worth of your marketing campaigns.
  • Written by Will Schnabel, VP and General Manager, Silverpop VTrenz
  • Category: Demanding Views
  • Hits: 5675

Quality or Quantity: That is the Question In The Current Lead Gen Debate


In today’s competitive marketing landscape there is one measurement that matters: ROI. With that benchmark in mind,  lead generation practitioners must first resolve an important question – quality or quantity? Is it possible to have both? 

  • Written by Susan Cordts, President and CEO of Adaptive Technologies, Inc.
  • Category: Demanding Views
  • Hits: 6530

Top 10 2009 B2B Marketing Trends

Well I’m glad the last half of 2008 is over. It was a wakeup call to everyone and I’m sure we have all dusted off our “Recession Marketing” Playbooks. If you’re like me you are facing the stark reality of doing more with less in 2009. In that context I thought I would share my forecast for the Top 10 2009 B2B Marketing Trends:
  • Written by Edward Brice, Author of Marketing-Gimbal Blog
  • Category: Demanding Views
  • Hits: 9513

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