Error
  • JUser: :_load: Unable to load user with ID: 66
  • JUser: :_load: Unable to load user with ID: 70
  • JUser: :_load: Unable to load user with ID: 63
 COVID-19 Update
Subscribe

Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Distribion Unveils Social Marketing Tool For Regulated Industries

Distribion, Inc., a provider of web-based marketing automation software, last week announced the release of a social media marketing tool tailored for enterprises working in highly regulated industries. The Distribion Social Media Bundle is designed to work with the company's existing suite of distributed marketing automation tools. The platform offers…
  • Written by

Pinfluencer Unveils Cloud-Based Pinterest Analytics Service

Pinterest has grown by leaps and bounds in recent months, and the site has attracted growing attention as a social media marketing tool. Unlike other social media sites, however, relatively few third-party vendors currently provide add-on tools for the Pinterest platform. Now, that's beginning to change. Yesterday, Pinfluencer officially unveiled…
  • Written by

New Surveys Show How Social Media, Content Creation Shape Digital Marketing Strategies

According to a pair of recent surveys, marketers say that social media and a wider variety of content options are driving their digital marketing strategies – but gauging the success of their efforts is still a challenge. According to the latest Association of National Advertisers survey, 70% of marketers said…
  • Written by

SAVO Launches Social Collaboration Tool To Accelerate Sales

The collaborative potential of social media has been a draw for sales teams for years, but putting it into practice has been challenging. To address this issue, SAVO Group, a provider of sales enablement solutions, today introduced SAVO Teams, a purpose-built social collaboration application specifically developed to leverage the social…

B2B Marketers Starting To Track Social Influence From Cold To Close

Editor’s Note: The following article is the first in a two-part series highlighting how B2B companies are using social media from cold to close. Part two will highlight social selling tools and successes. With consumer browsing and sharing behaviors from the B2C world migrating to the B2B world, innovative companies…
  • Written by
Subscribe to this RSS feed