Demand Generation

Measuring The Wrong Things Makes Marketing The First Investment To Go

Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed.

October 21, 2022
Written by Summer Craig, Craig Group

Mediafly Acquires Talent Intelligence Platform Aptology

Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight into the behaviors that drive positive outcomes within their unique sales processes.

October 19, 2022
Written by Kelly Lindenau

Clearbit Releases New Feature To Help Marketing Teams Instantly Access High-Intent Buyers

Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors.

October 14, 2022
Written by Kelly Lindenau

ON24 Appoints Callan Young As CMO

ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.

October 13, 2022
Written by Kelly Lindenau

How Marketing Leaders Can Guide Their Companies During An Economic Downturn

In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and reallocating remaining resources effectively, all without damaging the long-term capabilities of the…

September 16, 2022
Written by Robert McKinnon, Forrester

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…

September 15, 2022
Written by Kelly Lindenau

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.

September 13, 2022
Written by Kelly Lindenau