2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

Direct mail is still a key channel to engage prospects, customers and even employees in the digital/hybrid age. It works to build customer loyalty, close deals faster and show client and employee appreciation across all stages of the buyer's journey.

While direct mail has been hot for a few years, marketers are ramping up initiatives bring it into their omnichannel strategies. But don't call is a comeback. Demand Gen Report's "2022 Demand Generation Benchmark Study" found that 21% of respondents said they're prioritizing direct mail initiatives — a boost from 2021's 15%.

This report will uncover how modern marketers are leveraging direct mail initiatives in 2022 and beyond, with a focus on:

• Ways to fold direct mail into larger, integrated, omnichannel campaigns;
• The uses of direct mail to generate interest in and enhance the value of virtual and in-person events and digital experiences;
• How to incorporate direct mail at all stages of the funnel;
• How brands are integrating direct mail solutions into existing CRMs, marketing automation and ABM tools; and
• The uses of direct mail to generate interest in and enhance the value of virtual and in-person events and digital experiences.