Simplifying The Complexities Of ABM For Enterprise Organizations
These challenges are the result of account-level activities and engagement hidden across multiple platforms or even multiple instances of the same platform.
Further, audiences suffer from target account over-marketing, and marketers suffer from compounded platform costs.
This E-book will explore:
Why the current ABM "best practice" disconnect exists and the risks of a one-size-fits-all approach;
Common challenges hindering organizations from building true enterprise-class, buyer-focused ABM programs;
Why ABM should complement a multichannel environment, not act as a new "bolt-on" silo;
Why enterprise ABM requires a multi-tenant, omnichannel approach; and
An enterprise-grade framework built to help you select vendors and execute high-impact ABM programs.
