An SMB Marketer’s Guide To Purchasing Marketing Automation
Organizations of all sizes can reap the rewards of marketing automation, but SMBs often put marketing automation on the back burner because their resources are stretched. This step-by-step guide walks entrepreneurs through the process of purchasing and implementing a marketing automation system.
When used effectively, marketing automation can help SMB marketers generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.
This e-book outlines the various stages of evaluating and implementing marketing automation, including:
- Calculating the benefits, including streamlining campaign creation and closed-loop reporting
- Choosing the right time to implement
- Defining the selection process, including self-assessment, setting goals and evaluating vendors
The e-book is chock full of comprehensive checklists and questions to ask during the vendor review and installation process.
Complete the form below and get your small business on the road to marketing automation success.
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