Using Engagement to Accelerate Pipeline

The pressure to make deals close, especially as the year comes to an end, is real. But what’s a marketer to do when prospects fail to progress? According to research by SiriusDecisions, an integrated webinar strategy is one of the best ways to make deals move.

Too often, teams turn to automation to try and nudge opportunities without working through if a contact needs to be nudged in the first place. It’s a spray-and-pray marketing strategy disguised in an algorithm, and it doesn’t deliver the necessary results. To get deals across the finish line, marketers need to move beyond clicks and views and start to empathize with audiences.