Samaaro, a B2B event marketing SaaS platform provider, raised a seed funding round led by SucSEED Indovation Fund with participation from additional investors. The company will use the funds to build a leadership team to put Samaaro on the map as a leading brand in the event tech space.
Flagship (or tentpole) events have played an essential role in many business strategies for decades. However, amongst a crippling pandemic, labor shortages and a drawn-out period of challenging economics, some of the excitement around events — and their business value — has led to a slight shift in philosophy. Recently, there has been an emphasis on smaller-scale events that deliver targeted content to highly curated audiences of varying sizes.
Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program empowers smaller organizations with the same platform used by enterprises such as IBM, Salesforce and HubSpot.
Demandbase, a go-to-market (GTM) platform, revealed its new Workspaces capability, which was created to go beyond just filtering data by enabling teams to create account partitions that keep data and activities separated across business units.
Clearbit is a marketing intelligence solution that aims to help B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures and First Round Capital.
Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for marketing and sales to develop their plans in parallel, unfortunately ending with plans that are out of sync with one another. But that is only one of the traps that marketing leaders can fall into, and in this article, we will share seven B2B marketing planning pitfalls that you should avoid and what you should do instead to achieve solid annual B2B marketing plans.
Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, teamed up with 6sense, a predictable revenue platform, to launch a new API integration for joint customers. The partnership aims to provide users of both solutions with greater data accuracy and insights to boost ABM initiatives with the ability to automate target account list imports across channels.
22Miles, a visual communications and interactive experiences provider, teamed up with Zoom to create the 22Miles Space Booking listing in the Zoom Marketplace. The integration is designed to help streamline and support room booking, workplace analytics and collaboration tools.
As part of Validity’s Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The Hunley Group, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X and B2B Fusion Group as the program’s newest members. Existing members of the program include Platonic Ideal, New Blue Interactive, Reach Marketing and Jarrang.
Hotjar provides brands with user insights and feedback to help inform empathy-centered changes that make product improvements. “Trends” by Hotjar is a new addition to Hotjar’s capabilities designed to help users keep track of product adoption methods, compare results of A/B split testing on a single chart and discover consumer gridlocks impacting the user experience.
“Trends” allows marketers to gather and see the story that exists behind data in one product. Users can take custom KPIs and metrics and add them to their “Trends” dashboard. The tool can then analyze changes over time, detect relevant patterns and give users deeper insights into user behavior.
“Trends” by Hotjar aims to close the gap between information and implementation. Instead of going back and forth between analytics tools to find the relevant insights, users can create product adoption and conversion metrics in “Trends” and access insights directly from their charts.
“Trends” is built for marketing, sales, product and E-commerce teams looking for a solution to the time-consuming and outdated task of gathering, compartmentalizing and analyzing consumer data across multiple platforms.
“Trends” aims to help marketers and product teams mitigate the cycle of trying and failing to discover why a company’s online metrics are up or down. It seeks to connect the dots between user behavior insights so businesses can visualize their most important data.
“Trends” by Hotjar is designed to identify relevant trends within the data and find the recordings and heatmaps related to users’ underlying messages – all with a single click and dashboard.
Hotjar
+1 (855) 464-6788
