ActiveCampaign Raises $100M To Develop Next-Gen Customer Experience Automation

January 31, 2020
Written by Kim Zimmermann
Published in Financial News

ActiveCampaign, a provider of customer experience automation (CXA) solutions, raised $100 million in a Series B growth round.

According to company officials, ActiveCampaign plans to use the funding to develop the CXA category through product innovations while continuing international expansion and building on its customer success team and partner ecosystem.

"Customer experience makes or breaks a business, and we're proud to be the critical piece that helps growing companies find success through CXA as they scale," said Jason VandeBoom, Founder and CEO of ActiveCampaign, in a statement. "This additional capital gives us the flexibility to continue to quickly adapt to our customers' needs in a very dynamic market while remaining focused on long-term investments in our core platform."

The round of funding was led by Susquehanna Growth Equity (SGE). Silversmith Capital Partners, which was the sole investor in ActiveCampaign's $20 million Series A in 2016, also participated in this round.

ActiveCampaign aims to make its technology accessible to small, midsize and enterprise businesses. The company has 90,000 customers spanning 161 countries and diverse industries.