Feature Articles

Virtual Events Broadening Their Footprint With Lead Gen Success, New Applications

Virtual events are becoming a more integral part of BtoB marketing and event planning, as more companies are expanding the platform as part marketing mix and lead generation campaigns. On the heels of a research report (DemandGen Report, March 17, 2008) from the FactPoint Group highlighting the growth and establishing best practices for virtual events, new models and case studies continue to support a rapid growth curve for online events.

June 2, 2008
Category: Feature Articles
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Lead Scoring Moves Upstream To Prioritize Early Stage Prospects

MarketBridge Solution Focuses On Likelihood To Convert

A growing number of marketers are deriving benefits by better qualifying their leads before turning them over to the sales team. Recently, marketing services provider MarketBridge helped take that practice further upstream in the sales pipeline by scoring leads before they are even handed over to the telemarketing teams for qualification.

October 21, 2007
Category: Feature Articles
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Sales Effectiveness Study Uncovers Missed Opps With Existing Accounts

Marketbridge Survey Shows New Isn’t Always Better

When companies gather around the conference room table to formulate their growth strategy for the coming year, the conversation typically begins and ends with a focus on new customers and new products.

October 21, 2007
Category: Feature Articles
Hits: 4128