Feature Articles

Online Video Drawing More Eyeballs Among Marketers, Expanding in BtoB

With comScore data showing 9.5 billion online videos were viewed by 138 million Americans last year, more and more marketers are turning to video as a viral marketing tactic to support their branding and demand generation efforts. While the new media is being adopted more rapidly by consumer marketers, BtoB marketers are continuing to find success with a mix of video-based resources.

June 30, 2008
Written by Andrew Gaffney
Category: Feature Articles
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New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization

Lead scoring practices are proving to be a significant competitive advantage for those companies that have mastered the practice, while industry laggards are still struggling to figure out systems and processes for prioritizing their leads.