Genius Simplifies Social Media Tracking With Launch Of New Integration Tools
Genius.com rolled out several new tools last week designed to allow sales and marketing executives to better integrate and track their social media conversations. The core of the expanded toolset is a URL shortener specifically designed to track both structured marketing campaigns and ad-hoc social-media conversations. The Genius URL shortener or “GURL” for short, enables any member of a Genius customer organization to include trackable links in their Twitter, LinkedIn, Facebook, blog, or other social-media posts.
- Written by Demand Gen Report Team
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