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DemandGen Reports

SafeHarbor Hooks Big Prospects By Outsourcing Lead Management Ops

Managing a large volume of leads can be challenging for a small sales team, even with a great CRM tool. For the team at SafeHarbor Technology Corporation, a Satsop, WA-based support solutions company, its efforts are focused on qualified leads. SafeHarbor’s marketing efforts generated a high quantity of leads, but the company still had to contact and qualify further, which was difficult due to the small size of the sales team, with six sales/account management team members.

CASE STUDY: IT Services Firm Builds Demand By Outsourcing Lead Generation

By Jessica Humphrey, Assistant Editor

Many small to mid-sized companies struggle with creating and managing an inside sales force. After wrestling with this effort, some have elected to outsource their lead generation efforts to outside companies that specialize in prospecting.

Fittingly, an IT services firm has been one of the pacesetters in successfully turning over their pipeline building to a firm that specializes in lead generation.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Health Care Provider Remedies Lead Gen Through Partnership

Ingenix helps transform organizations and advance the state of health care through information and technology. The wholly-owned subsidiary of UnitedHealth Group works with more than 250,000 physicians, health care providers and others that rely on its products, services and consulting to improve the delivery and operations of their business.

Like many businesses selling complex solutions, Eden Prairie, MN-based Ingenix was looking for a way to improve its lead generation practices in order to drive sales outcomes. Prospecting in the B2B health care sector requires specialized knowledge and the ability to develop dialog with potential clients, in order to understand their challenges and offer the right solutions to their needs.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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