Salesforce Incorporates Data.com Into New Sales Performance Tool

Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com.

B2B firms such as DocuSign, an electronic signature technology vendor, and Enterasys, a provider of network infrastructure and security solutions, are currently using Sales Performance Accelerator.

“Adding more complete data with Data.com and tactical collaboration with Chatter make salespeople even more effective,“ said Rebecca Wettemann, VP of Research at Nucleus Research, a research firm specializing in technology ROI. She added that studies show companies can improve close rates by 10% to 15% by employing social, integrated sales performance management tools.

Regarding the new tool, Linda Crawford, EVP and GM of Salesforce Sales Cloud at Salesforce.com, added: “With Data.com and Work.com seamlessly integrated with the Sales Cloud, sales reps will be armed with the very best tools wherever they are.”

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