InsideView Adds Data Diagnostic Tool

InsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

"Clean and accurate data is clearly essential for effective sales or marketing because bad data means bad performance; and sometimes it's hard to know where you stand," said Brian Kelly, CMO, InsideView. "Data Diagnostic is the first tool that, in a matter of a minutes, provides a deep understanding of your data quality and profile, in a self-service environment. It's the first step in understanding and maintaining an effective database."