7 Tips to Get Biggest Bang Out Of Sales, Marketing Databases
By Jim Meyer, Vice President, eTrigue Corp.
Now more than ever it is important to tend to the database to get the most from marketing initiatives. Accurate prospect information – proper name and title, what and when content was viewed on your Web site – provides valuable clues as to how best to move prospects to the next phase of the buying process. Whether that is reaching out with a targeted email from marketing or having a salesperson call, it is important to make sure the right team is focused on the right audience, at the right time. This all depends on having accurate information readily available in the tools that help sales and marketing get their jobs done.
- Written by Demand Gen Report Team
- Category: Demanding Views
- Hits: 3537
By Carlos Hidalgo, President, 
Web analytics are still a new concept for some BtoB marketers, but for the early adopters of these tools the intelligence gathered from online traffic is proving to be a vital tool for qualifying leads and tracking the behavior of prospects. San Francisco-based 
By Ardath Albee, BtoB Marketing Strategist,