By Scott Mersy, VP Marketing & Products, Genius
Inbound marketing is all the rage. Once largely the realm of BtoC, inbound has captured the imagination of BtoB marketers who fantasize that inbound will provide them with manna from heaven. And why not?
By Steven Woods, CTO, Eloqua
Managing influencers, such as analysts and the press, has long been a part of the role of marketing.
By Carlos Hidalgo, President, The Annuitas Group
There has been a lot of noise made over the last two years in the BtoB marketing space. In some ways, it seems that BtoB marketing is growing up right before our very eyes.
By Malcolm Friedberg, Principal, Left Brain Marketing
I read the column on Seed Nurturing in DemandGen Report last week and was surprised by some of the recommendations it made.
