Marketing Automation & Lead Management – Taking it Further
By Carlos Hidalgo, President, The Annuitas Group
I read last week’s Demanding Views column – Marketing Automation is not Synonymous with Lead Generation, and while I agree with some of the assertions stated in the article, I believe the article fell short in describing marketing automation and what is needed for it to be successful.
- Written by Demand Gen Report Team
- Category: Demanding Views
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