By Owen McDonald, VP of Client Strategy, Demand Creation Specialists
Having just attended the very first stop in the multi-city Customer 2.0 Roadshow – held right in the heart of Manhattan’s Theater District – I couldn’t help but think, “If they can make it here, they can make it anywhere.” And make it they did.
By Scott Gillum, SVP GyroHSR
The Merriam-Webster’s Online Dictionary defines a cloud as a “visible mass of particles of condensed vapor.” According to CIOs interviewed for an article in the June edition of the Harvard Business Review magazine, cloud computing might as well be defined as “vaporware.”
Focused on providing an efficient and effective blueprint for marketers to execute, author Monique Reece explores a multi-step process for marketers in her new book “Real Time Marketing for Business Growth.”
By Lisa Arthur, CMO, Aprimo
The sales and marketing disciplines are both in the midst of extraordinary change. So, as marketers, we now face a major dilemma: drive change or become irrelevant. Old practices and processes just aren’t enough anymore.
