As the marketing landscape changes along with the traditional sales territory, marketers are challenged to meet the growing demand to seek out prospects and offer relevant messaging at every touch point.
By Tony Zambito, Founder and Principal, Goal Centric Management, Inc.
The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges BtoB CEOs face today.
By Tom Pisello, CEO, Alinean
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers?
By Richard Cunningham, VP Marketing, Right On Interactive
Customer lifecycle communication is a different way to think about customers and prospects.
