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Industry Vendors Eyeing The Potential Impact of ‘Do Not Track’ Legislation

Online privacy has come under the microscope following the February introduction of a bill that would regulate the collection and use of information obtained from Internet tracking. The "Do Not Track Me Online Act of 2011" would give the Federal Trade Commission the right to create regulations that would force online marketers to offer online users the ability to opt-out of online tracking.

Given marketers’ pressure to focus on relevant, targeted offers, this could potentially impact the way marketers track and collect behavioral activity. “In a business environment, IT professionals may start to set company machine browser settings to a default do not track status which could have a pretty significant impact on online data collection and analytics,” said Dick Reed, CEO, Just Media. “The results in either case would be some very significant and negative impacts on both campaign targeting and analytics.”

Eloqua Announces New Partner Program Focused On Exclusive Resellers, “Agnostic” Partners


Eloqua today announced a new partner program — designed to “ensure that client needs are not only met by Eloqua partners, but also that the commercial relationship is clear from the start.”

The program, which consists of exclusive resellers and vendor-agnostic “Ambassadors,” spans 150 resellers, integrators and service providers, across a wide array of industries. Under the new partnership structure, Eloqua said customers will have better insight into the services each vendor provides, the full nature of their relationship with Eloqua and how the company can maximize the value of Eloqua’s marketing automation platform.

  • Written by Demand Gen Report Team
  • Category: Feature Articles
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eTrigue Debuts DemandCenter With Focus On Simplifying Campaign Creation & Reporting

DemandCenterDashboard
eTrigue Corporation, a provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today unveiled DemandCenter, a new marketing automation platform designed to allow organizations of all sizes and expertise levels to develop and execute demand generation programs.

Focused on providing “marketing automation for the rest of us,” eTrigue DemandCenter boasts “a user-friendly drag-and-drop interface and simultaneous campaign view that allows anyone to run successful marketing campaigns in less time with limited training.”

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