Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade
As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.
Illustrating this gap, Forrester Research recently found that:
- 84% of CMOs say they have inadequate budgets for experimentation;
- 74% said they inadequate executive support and
- 67% pointed to inadequate marketing technology.
“CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.
- Written by Demand Gen Report Team
- Category: Feature Articles
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