COVID-19 Update
Subscribe

Feature Articles

Email Best Practices: Seven Keys To Improving Deliverability Metrics

The best email integration and lead generation strategy will come up empty if messages go undelivered. The deliverability issue is as complex now as it was in the heyday of spam. The reasons range from better spam filter technology to aggressive ISP spam police to simply overloaded inboxes. Effective lead generation initiatives will account for and overcome deliverability obstacles.

  • Written by John Gaffney, Senior Analyst
  • Category: Feature Articles
  • Hits: 3684

Demand Gen Experts Suggest Shifting Campaign Strategies To Create Prospect Dialog In 2009

Working with reduced budgets and buyers that have substantially extended their buying cycles, marketers are being forced to adapt their demand generation strategies for 2009. However, Despite the challenging climate, industry experts point out that opportunities still exist to engage prospects in a dialog that translates to qualified leads and conversion to closed deals.

  • Written by Andrew Gaffney
  • Category: Feature Articles
  • Hits: 5274

Lead Refinery Concept Re-Emerges As Marketers Emphasize Offer Optimization, Digital Dialog

When it comes to lead generation, the economy is irrelevant.
It is admittedly a stretch to put “irrelevant” and “economy” in the same sentence these days. However, if you buy into that concept, you agree with Russell Kern, CEO of the Kern Organization and one of the most visible proponents of the need to automate and consistently generate quality leads.
  • Written by John Gaffney, Senior Analyst
  • Category: Feature Articles
  • Hits: 3811

More Articles...

  1. Forrester Report Calls Out Failure of BtoB Websites To Support Lead Gen Goals
  2. Lead Nurturing Key Competitive Differentiator, According to Newly Released Aberdeen Report
  3. Growth Of Mobile Web Presents New Challenges & Opportunities For Marketers
  4. DemandGen Honors Top 10 Firms Using Automation Tools To Fuel Business Growth (Part 2)
  5. Best Practices Suggest Increased Online Conversion Rates By Focusing Above The Fold