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Feature Articles

Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards

One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual Sales & Marketing Alignment Awards.

This year’s winners range in size from Fortune 100 firms like Cisco Systems-- using alignment to optimize its SMB outreach--to fast track SMBs like Sourcefire—relying on alignment tools to reach big banks, government agencies, and mega retailers.

The common ingredients among these firms is their success in using tools such as lead scoring, email/web tracking and real-time alerts to increase the efficiency of their sales and marketing teams and ultimately close more business.
  • Written by Industry Analyst
  • Category: Feature Articles
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New Report Shows SMBs Stepping Up Inbound Lead Gen, Social Strategies

As lead generation continues its momentum even in a tough economy, some differences between large companies and their small-to-medium sized counterparts are starting to take shape. Case in point: A new survey from Cambridge, MA-based marketing services agency HubSpot shows that SMBs spend three times more money on social media for lead generation than larger companies do. SMBs, according to the survey, spend 14% of their lead gen budget on the newest blogs and social media as compared to 5% for larger companies.

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