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Feature Articles

Spikes In Sales, Pipeline Activity Point To 2010 Emerging As Breakout Year

Last month we published an article predicting adoption of demand generation and marketing automation solutions was poised for a growth surge in 2010. However, the fourth quarter sales growth reported by several vendors, combined with a significant uptick in pipeline activity during the first few weeks of the New Year, point to 2010 emerging as a breakout year for the category.

  • Written by Andrew Gaffney
  • Category: Feature Articles
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Demand Gen Practices Expanding Globally: SiriusDecisions, Annuitas Open European Offices

If the world is flat, as author Thomas Friedman has suggested, it should come as little surprise that the adoption of demand generation best practices and processes are spreading across the globe. Both SiriusDecisions and The Annuitas Group rang in the New Year by announcing plans to open European offices.

SiriusDecisions, a leading source for BtoB sales and marketing best practice rearch and data, will be opening an office in the London metropolitan area, in recognition of “the considerable focus and attention the international markets are giving to the need for demand creation effectiveness,” according to Rich Eldh, Managing Director and Co-Founder.

  • Written by Andrew Gaffney
  • Category: Feature Articles
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