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DemandGen Reports

iCentera Sales Enablement Platform Posts 50% Growth, Continues Climbing In 2010

iCentera announced that it achieved 50% annual revenue growth from 2008 to 2009 - the sixth consecutive year of double digit revenue growth for the provider of a leading SaaS-based sales enablement platform.

With more companies looking to reduce sales costs but still increase revenue, iCentera’s CEO Craig Nelson explained that sales enablement and sales effectiveness are finally becoming buzzwords in board rooms.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Genius Marks Delivery Of One Billionth gURL, As Social Track Grows

Showcasing the increasing integration of social media into marketing automation, Genius.com announced last week that it had already served its one billionth Genius URL (gURL). The provider of BtoB sales lead management and demand generation solutions, debuted gURLs last year with the goal of specifically to track social media conversations and online marketing campaigns, feeding the data directly into the Genius marketing automation solution.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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