New Leads360 Research Identifies Speed-to-Call as Critical Driver of Sales Lead Conversion
Speed-to-call is the single largest driver of lead conversion in the first two minutes after the lead was generated, according to new research from Leads360, a leader in sales lead management software. The company conducted a survey to determine the impact of speed on lead conversion rates.
The study was conducted on the data of several million Internet-generated leads and revealed that sales leads called under 60 seconds showed an astounding 391% improvement over average conversion rates.
- Written by Demand Gen Report Team
- Category: DemandGen Reports
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