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DemandGen Reports

Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns.

The update to the Responsys integration is designed to empower marketers by automatically summarizing web analytics data that is captured by Adobe SiteCatalyst, powered by Omniture, into pre-defined audience segments within the Responsys Interact user interface. The integration leverages Adobe Genesis, Adobe’s technology for automating integrations between partner technologies and the Adobe Online Marketing Suite.

  • Written by Demand Gen Report Team
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Genius Raises New Round Of Funding; Plans To Expand Freemium Model In SMB Space


Genius.com today announced that it has closed a new round of funding, led by Emergence Capital, one of the company’s original backers and a leading VC in the SaaS space. Existing investors Mohr Davidow Ventures, Accel Partners and Deep Fork Capital also participated.

Genius plans to use the additional funding to increase investments in marketing and engineering, particularly around its freemium option, which is targeted at the SMB market.

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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Email Conversion Rates Climb 16% In Q4; Reach Highest Rate In Two Years


Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon Data Management.

According to the companies' “Q4 2010 Email Trends and Benchmarks” report, open rates (22.1%) and click rates (5.1%) saw little change. Service messages had the highest open rates (38.2%) and click rates (8.0%).

  • Written by Demand Gen Report Team
  • Category: DemandGen Reports
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