Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group
Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.
The Customer Engagement Platform offers organizations the tools to orchestrate customer needs and solutions through the addition of three new major and integrated products; Engagement Analytics, Engagement Automation, and the Personalization and Experience Editor.
- Written by Demand Gen Report Team
- Category: DemandGen Reports
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