Infor’s Inforce Marketing
- Written by Kim Zimmermann
- Published in Solution Spotlight
Inforce Marketing from Infor delivers enterprise-strength marketing capabilities in a 100% native Salesforce.com application. It streamlines the marketing process and delivers the most relevant results to your marketing team while keeping costs in check.
Inforce Marketing from Infor delivers enterprise-strength marketing capabilities in a 100% native Salesforce.com application. It streamlines the marketing process and delivers the most relevant results to your marketing team while keeping costs in check.
Features/Functionality
Inforce Marketing delivers enterprise-level direct marketing and lead management to improve the way companies manage the entire customer relationship process. Inforce Marketing:
- Delivers complete visibility over leads, costs, results, and revenues;
- Streamlines marketing operations for multi-channel campaign management; and
- Optimizes lead qualification and conversion.
Targeted Users
Salesforce.com users in a variety of vertical industries.
Compatibility
Inforce Marketing is an application that links back-office ERP to front-office lead and customer management and works with Salesforce.com
Delivery/Pricing Models
$300 per user per month
Competitive Positioning
Inforce Marketing delivers enterprise-strength capabilities in an economical and user-friendly format. It helps companies gain unparalleled speed, efficiency, and clarity over marketing plans and budgets, plus serves as a one-stop workspace for all campaign communications. As a native Salesforce.com application, it’s intuitive for anyone already familiar with Salesforce.
Inforce Marketing helps everyone in the organization discover resources quickly, collaborate effectively, and measure the value that the marketing efforts add to total revenue. It makes marketing productivity soar in four important ways: marketing planning, multi-channel campaign management, lead management, and analytics and reporting.
Contact Information
Infor
641 Avenue of the Americas
New York, NY 10011
800-260-2640
www.infor.com[email protected]